Ways to Use the M.O. in Your Business Consulting Practice

Licensees have the flexibility to incorporate the methodology and tools in a number of different ways. Check out these different scenarios to see how both new and existing firms are growing with the Consulting M.O.

Build a New Practice

As a new consultant, you have two main challenges – you need to market yourself to gain new clients, and then you need to deliver your services. The cycle continues, and the Consulting M.O. helps you deliver on both: use the methodology in your own marketing, and use it to deliver your offerings once you land that first client.

Become a Consultant

Free yourself from your day job to be your own boss, set your own hours, choose your own clients, and perform the work you enjoy most. Start at a high-level and drill down as you gain experience. Leverage the entire methodology and our brand to win your first deals to get your practice off the launch pad.

Train Your Team

Have your team use the methodology to standardize your knowledge, quickly bring new hires up to speed and teach them how subjects work together. Most importantly, ensure that your team delivers the same quality services time and time again.

Focus on Strategic Consulting

If you’re a strategic thinker with a focus on competition and the future, work with the executive suite and teach C-levels how to better position their company for growth. Teach them to design their brand, pricing, distribution and campaigns to protect and grow their position in the marketplace.

Start Your Own Business

If you want focus on growing your business instead of performing the services yourself, you’ll need a turnkey methodology and delivery system for your employees to use to deliver accurate and repeatable results. Focus on hiring people, winning deals and managing a growing asset, instead of performing the work in your business.

Build Expertise to Gain Freelance Gigs

If you’re a part-timer looking to make some extra cash on the side, use the tools to handle gigs in your spare time. Complete a few high-value tasks quickly to recoup your investment and enjoy the gravy.

Expand Your Existing Practice

You’re looking for ways to grow your firm while still delivering high-quality services. A Consulting M.O. license can help you improve your top and bottom lines in multiple ways:

• Expand your service offerings to deliver more value
  
• Increase your profit margin by delivering the same results faster and at a lower cost
  
• Capture revenue for work you’re already performing, but not monetizing

Deliver More Strategic Services

If you’re caught delivering commoditized services with shrinking margins, unappealing work and difficult client relationships, add more strategic consulting into your offering. Since strategy drives process, break into the executive suite to teach C-levels how to approach and manage revenue growth. Move from handling the execution to strategic planning, and gain the respect and fees that you desire.

Add Internet Marketing to Your Offering

Introduce the fastest growing segments of marketing: search marketing and online advertising. Replace your client’s old school thinking and take advantage of the changing selling environment on the internet. Deliver high value services that provide immediate and long-term impact to add lasting value to your entire client base.

Focus On CRM, Sales Process and Lead Generation

If you’re struggling with clients still using ACT!, Outlook or Excel to manage leads and customer information, upgrade their data management, forecasting and execution procedures by implementing a good CRM system. CRM has become a cost of entry instead of a competitive advantage. U.S. small to medium-sized businesses are expected to spend $1.725 billion on CRM licenses in 2008, so keep your clients up to par with their competition.

Add Detailed Campaign Management to Your Offerings

Handle the daily operational tasks for your client’s campaigns: focus on the target audience, create the offer and manage creative development and campaign execution.

Incorporate Detailed Metrics Such as ROI and CLV into Your Client’s Campaigns

If you’re already handling the creative and marketing execution, continue to add value after the campaign is complete. Speak in business terms your clients will value. Measure key metrics such as: impressions, responses, sales funnel, conversion rates, gross profit, return on investment, and customer lifetime value.

Focus On Positioning and Branding

Position your clients' product or service for success in the market. Segment their market, outline competition, understand customer wants and needs, and define their value proposition. Then, help them shape their brand strategy and architecture to communicate their value proposition throughout their sales & marketing efforts.