Frequently Asked Questions
We're happy to answer your questions. Please feel free to contact us directly.
General product questions
Pricing & training
Q. What is the Consulting M.O.?
The Consulting M.O. is a license to a proprietary methodology – a Modus Operandi – that enables you to deliver high-value marketing and sales services to expand your consulting practice. The license gives you access to a complete set of tools:
- Web-based software that accesses our best practices database to deliver client plans
- 1,200 pages of guided best practices for you to use to deliver the services
- Sales and marketing tools to help you land business
It not a franchise, but a special license to the Marketing M.O. product that delivers an opportunity to access new revenue streams from existing and new customers.
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Q. How can it help me?
Good tools are hard to find. It takes time to find them, and to determine how to integrate them into your offerings.
A Consulting M.O. license gives you a single source of integrated tools that you can begin using immediately.
It provides a framework to grow your practice, and makes it easier to train employees and deliver repeatable high-quality services for each client. This shortens training time, lowers delivery costs, and builds an asset for your practice that can grow even after you stop consulting.
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Q. Who is it for?
The Consulting M.O. is a license for experienced professionals. Great candidates are consultants or companies in:
- Advertising
- Strategic marketing
- Web-development
- Search Engine Optimization (SEO) and Pay-Per-Click (PPC)
- Graphic design
- Public Relations (PR)
- Branding
- Sales management and training
- CRM
- Business consulting
Campaign specialties such as: direct mail, email, event planning, traditional media
The easiest way to grow your practice is to add more value to your existing clients. Use the map to identify the subjects closest to your current area of expertise. These are immediate opportunities with your existing clients.
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Q. Is it software?
The strategy wizard is a web-based software tool. It’s simple to use – you can run a customized plan in just three steps, then save it on the site and send it to yourself via email.
The guided best practices are Word & Excel documents. They’re formatted with checkboxes and open response areas for you to record your plans. They also use icons to designate different areas. But they’re still Word & Excel – powerful but simple. You can also modify them as needed and download fresh copies whenever necessary.
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Q. How does it work?
You’ll use the web-based software (our "strategy wizard") to create a custom plan for a client.
The plan gives you an overall strategy and general step-by-step tactics for your project. It then lists the documents (from our 1,200 pages of best practices) that can help at each step. You’ll click the link,enter your password once, and download the document to your computer, then use/modify it as needed. If you need a fresh one, you can download it again.
For details, please contact us now.
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Q. What do you mean by "B2B?"
The phrase refers to business-t0-business marketing. If you sell a product or service to businesses, then you’re a B2B marketer. If you sell directly to individuals who use your product for their personal lives, you’re a consumer marketer.
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Q. Does the Consulting M.O. work for consumer marketing?
Right now the content is geared to help business-to-business marketers. While many of the principles are the same, B2B marketers face different challenges than consumer marketers on a daily basis. And while we’re working on a consumer version, many of the subjects can work for either category. Feel free to contact us and we'll help you decide whether the material can help you.
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Q. How much does it cost?
We have a few different pricing options to gain full access to everything the M.O. offers - plans for hundreds of projects, 1,200 pages of guided best practices, training and consulting, and more.
To learn more about these options, contact us today.
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Q. What do I get?
Your license gives you the rights to use and resell services based on the methodology, guided best practices, tools and exercises. You’ll receive access to the web-based software in the client area of our site, and the 1,200 pages of documents published in Word and Excel, so you can private label them for your own use.
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Q. Do you offer training?
Yes, we offer training services. To learn more, please contact us.
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Q. Why should I buy?
Are you looking to grow your practice? Do you clients have additional pains that you currently don’t service? Would you like to automate service delivery to make it easier to scale your business?
If you answered yes to any of these, a Consulting M.O. license can help.
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Q. How much work is this?
It’s hard work to build a consulting business. The Consulting M.O. materials often ask difficult questions on challenging topics. However, the opportunity doesn’t create more work for you over the long haul. After you become comfortable with a new service, you gain leverage over your time to help you build a more successful practice.
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Q. I’ve seen marketing templates & software before. How is the M.O. different?
The M.O. combines web-based software and guided templates to help you solve problems and pick out the materials you need for your specific scenario. Our goal is to help you learn by doing and get real results.
Most template providers give you a list of documents to choose from, but you have to know exactly what you need and what to do with it.
In addition to giving you a plan for your project, our templates are very specific, thorough and guided.
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Q. How did you create these materials?
Thirty-five people from ten companies brought all of their expertise together and built this material over four years.
We’ve been told that it encompasses an entire career’s worth of business knowledge. And, we used the material in our own services firm.
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Q. What does M.O. stand for?
Modus Operandi, a way of doing things consistently!
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Q. Who is Moderandi?
Learn more about us here.
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Q. Can I hire you to perform the work?
Contact us and we'll discuss your needs and refer you to someone who can help.
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