The Strategic Marketing Process eBook

This e-book covers 29 sales & marketing subjects from competitive positioning and marketing plans to campaigns, sales management and ROI.

Using graphics, charts and short copy, the 96-page book covers

• What the subject is & why it's important
  
• Best and worst-case scenarios
  
• Key steps to follow

Who's it for?

• Consultants and service firms
  
• Marketing and sales executives, and entrepreneurs at small-to-midsize companies
  
• The material is geared toward business-to-business marketing, but much of it is also useful for consumer marketers.

Download the e-book now!

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