Success Stories with Consulting M.O.

BrightWise

BrightWise is an action marketing firm providing a blend of sales, marketing, advertising, promotion, creativity and strategy fused together to generate response, change behavior, build brand identity, strengthen customer loyalty, and move the sales process forward.

Challenge

BrightWise president Jeff Gordon and his team were looking for ways to accelerate the product development of their offerings to fuel growth. After reviewing the M.O., they found a lot of similarities between what Moderandi had systemized and what BrightWise was attempting to do their own. Instead of building, BrightWise licensed the M.O. for use to integrate it with its own methodology.

Results

“We are very pleased with the content and value of the M.O. system. More importantly, we are extremely impressed with the people behind the organization and the thought process that went behind it.

In particular, we love the pathways they've created between pain/problem and suggested engagements / exercises. We blend their exercises with our own and continue to brand ourselves, and their materials, as our own. Because we offer strategic planning as well as creative services (such as design, copy, etc.) and media and fulfillment, the M.O. materials are used and referenced to help us drive these services and streamline the statement of work. We have also re-branded a few of their exercises and have provided them to clients as part of our services with extremely positive results.

One client was literally blown away when he saw these exercises exclaiming how "smart" it was of us and how he knows of no other marketing firm or design firm having such documentation.

Consequently, we just received a new piece of business from another business that this client owns. I think it's fair to say that the materials we gave him from M.O. contributed significantly to our credibility and helped support our value proposition / "brand." Most importantly, we got this piece of business at a higher price than he was accustomed to paying for such services."

Jeff Gordon
Founder and President
BrightWise

Red Spot Marketing

“The methodology and tools have helped me to enable junior members of our team to deliver high-end standardized service across the board. I have been able to transition long term clients to my other consultants and provide them with better service and more value.

In addition, we are engaging new clients at higher rates due to the perceived value and for longer initial terms. We just landed a 6 month contract for $15,000 from a client in Australia that I've never met! And that's just the initial engagement.

My team uses the tools to execute, which gives me more time to build my business.”

Jon Johnson
Founder
Red Spot Marketing

Interpersonal Development

"The M.O. process serves as a reality check on how my company is perceived in the marketplace and how I would like it to be. It is getting me to think about what we do that is of value to our clients and how effectively we are communicating that value. It is also quite motivating to do the exercises and plan improvements to my business.

Working through the exercises has reassured me that I can use [the M.O.] to help my clients and help my own business. It has opened my eyes to a wide range of services I can offer to my clients while 'sticking to my knitting.

I also appreciate the relationship I am developing with a company that has an astonishing breadth and depth of knowledge of marketing with an equally amazing ability to explain it simply."

John Brennan, Ed.D.
Founder
Interpersonal Development Inc.